Background

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In the first quarter of 2024, I was tasked by Bet77.bet to develop and implement a marketing campaign targeting young 4️⃣ Brazilian adults, who are passionate about both sports and online casinos. The main goal: Increase user registrations and overall engagement 4️⃣ within the platform while building brand awareness and loyalty. I started with thorough research, studying market trends, competitors, and user 4️⃣ preferences.

The betting and online casino market in Brazil is fiercely competitive, with multiple local and international operators vying for the 4️⃣ attention and loyalty of users. Inspired by current market trends and my research findings, I decided to build a comprehensive 4️⃣ marketing campaign focusing on Bet77.bet's diverse offerings, user-friendly approach, secure transactions, and attractive promotions.

Case Description