Nubank is a Brazilian neobank headquartered in So Paulo, Brazil. It is the largest fintech bank in Latin America, with 80.4 million customers in Brazil and 1.51 million between Mexico and Colombia and a revenue ofR$1.69B. At its IPO in December 2024, Nubank was valued atR$45 billion.

Nu was born in 2013 with the mission to fight complexity to empower people in their daily lives by reinventing financial services. We are one of the world's largest digital financial services platforms, serving 90 million customers across Brazil, Mexico, and Colombia.

Bahia (Portuguese: [bPiP], [ba-]; meaning "bay") is one of the 26 states of Brazil, located in the Northeast Region of the country. It is the fourth-largest Brazilian state by population (after So Paulo, Minas Gerais, and Rio de Janeiro) and the 5th-largest by area.