bwin sponsored football giant Real Madrid from 2007 to 2013 and they were also a premium partner of FC Bayern Munich. In October 2010, bwin announced a sponsorship for the upcoming three football seasons in which they would be the title sponsor of the Portuguese League Cup (renamed the "bwin Cup").

To place a bet you, must complete these 4 steps: Add events to the bet slip. To add events, simply tap on the odds value of the market of your choice. Once you have selected your desired picks, access the bet slip via the bwin header by tapping on or via the confirmation message displayed under the selected odds value.