Sportingbet is a British online gambling operator, owned by Entain plc. The company was listed on the London Stock Exchange and was a constituent of the FTSE SmallCap Index prior to its acquisition by GVC holdings.

Sportingbet Founder. Mark Blandford, a British entrepreneur, is the originator of Sportingbet. He established Sportingbet in 1998. It was one of the first online gambling companies to offer sports wagering, and it quickly grew to become a major player in the industry.

'Limping' or 'limping in' means simply to flat call preflop 1bb rather than raising the BB. It is generally speaking a weak play, often done by beginners. It refers to a preflop call specifically. Silimar plays on later streets are known as 'flatting', as in, a flat call.

Flat betting is a consistent, disciplined strategy that means you are betting the same amount on every game regardless of your confidence level. Flat betting isn't sexy or flashy, but it puts you in the best position to stay in the game long term.