bwin sponsored football giant Real Madrid from 2007 to 2013 and they were also a premium partner of FC Bayern Munich. In October 2010, bwin announced a sponsorship for the upcoming three football seasons in which they would be the title sponsor of the Portuguese League Cup (renamed the "bwin Cup").

Bwin heavily invests in partnerships with European markets. It has sponsored multiple leagues and sports in the past, contributing to the brand's global expansion. Some of its biggest sponsorships include FC Union Berlin, Borussia Dortmund, Dynamo Dresden, and FC St. Pauli.

As you can tell from the table above, only seven states in the U.S. currently have access to legalized online casinos, with those being Connecticut, Delaware, Michigan, New Jersey, Pennsylvania, and West Virginia.

Concerning online bets, around 155.3 million people engage in various online wagers, around 9.6% of the total gambling population. The 2024 figures for online gamblers increased by 15.38% from the previous year's 134.6 million users, with online sports bets contributing the most with 108.9 million users in 2024.